ROTOGRAVURE PRINTING PROCESS
Rotogravure printing has an important role in the packaging industry as it has many benefits. Rotogravure printing is a direct printing process, as the image that is engraved on the cylinder is directly engraved or printed to the substrate to provide proper ink lay down. This increases the efficiency and look of the finished product because then we can easily achieve sharp image contrast with different depths on printing cylinder. The cost of cylinders is high initially, but they can be made economical by using the cylinders for long runs.